Help Your Brand Be the Top One That People Desire

Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a brand’s success are when people think of you by name instead of the competition. “Brand awareness is how familiar your potential customers are with your brand,” said Michael Karemi Muthui. “When you go to a shop, do you ask for margarine or a blue brand? “As a business owner, you want to reach the level of brand awareness that customers pick your brand over another,” he said. Muthui, a content marketing expert, is co-founder and creative director of Eldoret Leo Media…...